How to Submit Website to Bing: A Complete Beginner’s Guide

If you want your website to appear in Bing search results, the first and most important step is to submit your website to Bing using the Bing Webmaster Tool. While Google often gets most of the attention, Bing powers millions of searches every day through Microsoft Edge, Windows devices, and voice assistants like Cortana. Ignoring Bing means missing out on valuable organic traffic.

This guide walks you through everything you need to know about submitting your website to Bing, why it matters, and how to do it correctly.

Why You Should Submit Your Website to Bing?

Many website owners assume that if their site appears on Google, it will automatically show up on Bing. While Bing can discover websites on its own, manual submission ensures faster indexing and better visibility.

Here’s why submitting your website to Bing is important:

• Faster discovery and indexing of your pages
• Increased visibility on Bing search results
• Access to performance data and crawl reports
• Better control over how Bing views your site

By using the Bing Webmaster Tool, you give Bing clear signals about your website’s structure, content, and updates.

What Is Bing Webmaster Tool?

The Bing Webmaster Tool is a free platform provided by Microsoft that helps website owners manage their presence on Bing. It allows you to submit websites, monitor search performance, identify technical issues, and optimize pages for better rankings.

Key features of the Bing Webmaster Tool include:

• URL and sitemap submission
• Index coverage reports
• Search performance analytics
• Crawl error and security alerts
• SEO recommendations

Using this tool is essential if you want consistent and measurable results from Bing search traffic.

How to Submit a Website to Bing Step by Step

Follow these simple steps to submit your website to Bing correctly:

Step 1: Sign In to Bing Webmaster Tools

Visit the Bing Webmaster Tool website and sign in using a Microsoft, Google, or Facebook account.

Step 2: Add Your Website

Once logged in, click on “Add a Site” and enter your website URL. Make sure you include the correct version (HTTP or HTTPS).

Step 3: Verify Website Ownership

Bing requires verification to confirm you own the website. You can verify using:

• XML file upload
• Meta tag insertion
• DNS record

Choose the method that works best for you and complete the verification.

Step 4: Submit Sitemap

After verification, submit your XML sitemap. This helps Bing understand your website structure and index your pages efficiently.

Step 5: Submit URLs Manually (Optional)

You can also submit individual URLs using the URL submission feature, especially for new or updated pages.

Best Practices After You Submit Your Website to Bing

Submitting your website is just the beginning. To get the most out of the Bing Webmaster Tool, follow these best practices:

• Regularly monitor crawl errors and fix them promptly
• Keep your sitemap updated
• Use clean and descriptive URLs
• Ensure fast page loading speed
• Publish high-quality, original content

Bing values well-structured websites with clear navigation and relevant content.

How Long Does Bing Take to Index a Website?

After you submit your website to Bing, indexing typically happens within a few days, but it can sometimes take up to two weeks. Submitting a sitemap and maintaining an error-free site can speed up the process.

Using the Bing Webmaster Tool allows you to track indexing status and identify any issues that may delay visibility.

Common Mistakes to Avoid

When submitting your site, avoid these common errors:

• Submitting the wrong URL version
• Forgetting sitemap submission
• Ignoring crawl error notifications
• Blocking Bingbot using robots.txt
• Not updating content regularly

Avoiding these mistakes ensures your site remains accessible and visible on Bing.

Learning how to submit a website to Bing is a simple yet powerful step toward improving your search engine presence. With the Bing Webmaster Tool, you gain direct access to insights that help optimize your site and attract consistent organic traffic.

If you’re serious about growing your website beyond Google, Bing deserves your attention. Set up your Bing Webmaster Tool today, submit your website correctly, and start tapping into a broader audience.