Digital Marketing refers to all marketing activities done through digital channels like search engines, Social media, email, mobile apps, websites, and other web-based advertising to help businesses promote their products or services and connect with potential customers. You may come across other terms for Digital Marketing, like Internet Marketing or Online Marketing, which can be used interchangeably. Now, the question arises of why Digital Marketing is an important part of any marketing strategy, which is what we will cover next.
Importance of Digital Marketing
More than 5 billion people use the internet today, and the number is still growing, so why not target the audience where they spend most of their time; online? These days’ people rely heavily on the internet for shopping; people tend to research a brand and their products online before making a buying decision. Through Digital Marketing, businesses can target a larger audience most likely to buy their product or services. This is why most businesses have some online presence, whether on a website, actively engaging with their customers on social media, or running ads on different online platforms.
A well-implemented digital marketing strategy enables marketers to collect valuable insights related to customer behavior, further helping to enhance customer engagement and retention. Let’s dig deeper and find out how it works.
How Digital Marketing Works/ Types of Digital Marketing
Digital marketing is a wider term for different online marketing strategies. A digital marketer would choose a suitable digital marketing channel per business needs. Below are some of the most common digital marketing tactics and channels used today by online marketing experts:
SEO (Search Engine Optimization) – SEO refers to the process of optimizing your website in such a way that helps a website to rank higher in search engine results pages; the more your website appears in search results, the more potential audience visitors you get to your website. SEO helps you bring organic/free relevant traffic to your website. SEO Manager uses three ways to approach SEO to reap its maximum benefits, these are:
On-page SEO: It refers to a process where SEO experts optimize the content of web pages by tweaking Headlines and HTML tags like title tags, Meta tags, ALT tags, etc., according to the targeted keywords. It also ensures content on a page is relevant and easy to understand and promotes easier user experience, like internal links are targeted to the relevant content.
Off-page SEO: This technique mainly focuses on creating inbound links/backlinks, usually all external relevant content linked to your website. This is one of the main factors that affect your rank on SERPs (search engine result pages). More backlinks mean that your content is more relevant and thus should rank higher in SERPS as per Search Engines. No, you may ask how we can earn/create backlinks, these can be created by networking with other publishers, writing a guest post on other websites, and linking the content back to your website, but it should be kept in mind that external links should be coming from a well-reputed website, only good backlinks can help you gain good rankings.
Technical SEO: The last technique used in SEO is technical SEO; it usually covers the technical aspect of your website, including how your web pages are coded, how well the images are compressed, is your website mobile responsive, CSS file optimization, and how fast your website loads. These factors affect user experience and thus are important factors for Search Engines.
SMM (Social Media Marketing) – This type of Digital Marketing focuses on promoting your business and its product and services on social media platforms like Facebook, Twitter, Instagram, and Snapchat to increase brand awareness, drive traffic, and generate leads for your business. With social media marketing, you can closely observe your customer behaviors with features like Insights and build community with your target audience.
Content Marketing – This domain of Digital Marketing involves the creation and promotion of valuable, relevant, and consistent online content for a target audience through channels such as blogs, social media, webpages, infographics, ebooks, audio & visual material, and more. The content marketing strategy is made with the goal mind to increase brand awareness, sales, and engagement.
PPC (Pay Per Click) advertising – You may have never heard of it, but you have seen these ads across the internet; it is an advertising model through which relevant traffic is driven to your desired product or service web page every time your ad is clicked on advertiser’s platform. For instance, you may have seen ads running on Google products like Google search engine result pages; those are the most popular PPC ads. As the name says, each time a visitor is redirected to your desired webpage by clicking these ads, a certain amount is charged per every click. Other platforms for PPC ads are Facebook, Twitter, Instagram, and LinkedIn.
Email Marketing – You are probably already aware of this term, as this is one of the most commonly used digital marketing methods that go well along with other digital marketing strategies. Brands use email marketing to establish strong communication with existing or potential customers. Types of emails you might include in your email campaign are Subscription newsletters, follow-up emails, customer welcome emails, discount & offers, event sales offers, or any user-engagement emails.
Affiliate Marketing – This type of digital marketing uses third-party publishers or affiliates to generate traffic and leads to a company’s product and services; in return, affiliates get paid generously. Have you ever seen a social media influencer recommending/sponsoring a product or service? Well, that is the most commonly used affiliate marketing strategy these days.
Roles of a Digital Marketer
A digital marketer is responsible for driving traffic, increasing brand awareness, and lead generation by using his expertise in digital marketing through all digital marketing channels, whether free (organic) or paid.
Small businesses usually hire a digital marketer who can handle many digital channels, but large companies hire specialists who are specialized in handling two or more digital marketing channels. These specialists have their designation names as per their roles: SEO Manager, Content Marketing Specialist, Social Media Manager, PPC Specialist, and Lead Generation expert. If you are looking to hire an experienced digital marketing agency then get in touch with us. We would be happy to assist you.
FAQs (Frequently Asked Questions about Digital Marketing)
Now you have read the whole blog or the part you needed to know; you might have ended up with several questions, so we have listed a few FAQs that might be helpful. If you still have any queries, feel free to ask away in the comment section, or you can reach us out with your queries through our contact us page.
Does Digital Marketing work for all kinds of businesses?
The answer to this question is yes; Digital Marketing is suitable for all sorts of businesses. You don’t have to replace your current marketing strategy, but in this ever-changing world, when all your rivals are moving digital, your business won’t thrive without having digital marketing as a part of your marketing strategy.
What are keywords?
Keywords are the phrases people use to search the content, usually on Search Engines. By using keywords, people find relevant content online, whether it is web pages, blogs, images or videos or any web-based content. So keyword research is a key factor of any digital marketing strategy; keywords should be carefully selected on your web pages and content. When people search phrases with your targeted keywords, your content appears as relevant content on SERPs.
What is a Digital Marketing Agency?
A digital marketing agency utilizes their expertise with a wide range of digital-focused marketing strategies and online tools to help a business achieve its marketing and sales goals. A Digital Marketing agency usually employs specialists like website & graphic designers, content writers, social media marketing managers, marketing consultants, and other experts who work together to execute successful digital marketing strategies.
How often should you update your website?
There is no specific time frame for updating a website however, if your website stays the same for a longer period, it may get obsolete and start lacking fresh content. Search engines like Google always prefer a website that interacts with its visitors and constantly provides users with fresh and relevant content. Ask yourself how you would feel as a consumer about your website; you may find your answer if your website is up to date or needs a re-touch. No need to go fancy; make sure it stays relevant.
How often should you post on social media?
You can post as often as possible but ensure the content maintains its quality and relevance. Please refer to the below to get an idea about the frequency of posts on different social media channels. Facebook – Once a day Instagram – Twice a day LinkedIn – Once a day Twitter – 10 to 15 tweets per day Pinterest – 8 to 10 times a day
Should I buy an email list for an email marketing campaign?
Absolutely Not! Purchased email lists will lead you to spam random people. We suggest you increase the email list organically through subscription buttons and calls to action. This way, you will reach out to potential customers who are already interested in your products and services.
The Golden Ink Media is a creative & innovative digital marketing agency offering digital marketing, web design, development services to business across the world. Attract, Impress, and Convert more leads online and get results with us.